Saturday, 2 April 2011

Business Card: Most Convenient Networking Application

Business cards are the cards bearing business information about a company or an individual. It speaks about our work standards. They can be shared during formal introductions as a convenience and a memory aid. Your card is your unique opportunity to initiate interaction with your prospective customers. You have only a few seconds to make a powerful impression.

But always remember to make your cards impressive and appealing. Your great promise to your clients is contained in your headline. It is beneficial to define your USP, i. e. your unique selling proposition so as to leave a memorable impression on them. If you have a great headline, it will entice people into further reading your business cards. They should be designed with eye-catching contents, attractive logos and slogans related to the product. It is one of the most powerful and inexpensive marketing tool you can use.

Your card should be able to communicate not only your contact information, but also you're your services and your credibility too. Also ensure that your card includes a tag line that gives details about what you or your company are engaged into. It will be the first impression your prospects receive of your business. So let the card convey the information in the best possible manner. It should be simple but at the same time attractive too. Too many fonts should not be used and do not try to cram too much information in it. Your main message should not get lost.

Your business card is an integral part of your brand or corporate identity strategy. Design your card in such a way that it stands out of the crowd. Your name should be the largest piece of information after the logo. Professional graphic designers can be hired to prepare the layout and the design of the card. Spending a little more now on effective advertising that actually generates business is no doubt affordable. If your business card is innovative, you will experience a drastic change in your business image. So, just take good care of your card. Keep them clean and crisp in a cardholder. Do not give away cards that are bent or damaged. It acts as a starter for new relationship that could be very productive in the near future. What begins with a professional commitment turns into a long term business relationship. So, just turn your business cards into the most desirable marketing application!

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