The Art and Practice of Networking

I was talking to a reporter today about networking. For those who do it well, it's easy to forget that there are others out there who panic at the thought of having to make conversation, especially with strangers...in public. I think certainly there are those extroverts with the gift of gab who know instinctively how to spin a good yarn that attracts people and prospects easily. However, I also believe that there is an art and practice that anyone can learn that can make them exceptional at networking.

There's networking online and networking offline, and I'm a big fan of incorporating both to enrich your business and personal life.

Who Should Network

Anyone who wants to improve and expand their lives or business.

How to Network

Some people are great at networking in person, but have no idea how to do it online. Thing is, the approach should be the same. You'd never go to a party without knowing why you're there - a birthday, a celebration, to find love, to eat the free food, meet new people, etc. Same is true online. Know why you're on Twitter, Facebook, LinkedIn, etc. first.

Then, start with "Hello." Don't shove your book or product in someone's face and say, you should buy this. Use the same manners and etiquette you were raised with - introduce yourself, find out what they do, who they are. Then, if there's a fit (you've discovered that they could actually benefit from your product or service) then mention it. If they aren't a fit, you've still made a valuable connection because they may know someone with whom they can connect you or they may have their own skill or service that you have been looking for all along. I have more on this topic in a SlideShare presentation called Make New Friends And Keep the Old: Climbing the Social Ladder Without Alienating Your Audience that has more on the subject.

With Whom to Network

1. Competitors - Yes, them. I actually wish people would stop using the word competitors. I should call them "potential business partners." You'd be surprised how much stronger you can be together than apart.

2. Friends and Family - they can make introductions or may give you the frank advice you have been missing.

3. Find potential clients, peers and like-minded individuals on LinkedIn, Twitter, Facebook or at Meetups, conferences and other events.

4. Mentors and Coaches - invaluable in getting you "there" smarter and faster.

The Benefits of Networking

I've mentioned some already, but if you have stage fright, trouble speaking in public or making friends, consider this homework or a goal - go to one offline event a month (at least). Another benefit would be that it helps you hone your elevator pitch - that two minutes or 140 characters you have to tell people who you are and how you can help. Finally, networking isn't about you. It's about how you can help others with your strength, skills or service. Think of it in those terms and you won't go wrong. So what are you waiting for? Grab your party hat and get out there.