Networking Information: April 2011

I was talking to a reporter today about networking. For those who do it well, it's easy to forget that there are others out there who panic at the thought of having to make conversation, especially with strangers...in public. I think certainly there are those extroverts with the gift of gab who know instinctively how to spin a good yarn that attracts people and prospects easily. However, I also believe that there is an art and practice that anyone can learn that can make them exceptional at networking.

There's networking online and networking offline, and I'm a big fan of incorporating both to enrich your business and personal life.

Who Should Network

Anyone who wants to improve and expand their lives or business.

How to Network

Some people are great at networking in person, but have no idea how to do it online. Thing is, the approach should be the same. You'd never go to a party without knowing why you're there - a birthday, a celebration, to find love, to eat the free food, meet new people, etc. Same is true online. Know why you're on Twitter, Facebook, LinkedIn, etc. first.

Then, start with "Hello." Don't shove your book or product in someone's face and say, you should buy this. Use the same manners and etiquette you were raised with - introduce yourself, find out what they do, who they are. Then, if there's a fit (you've discovered that they could actually benefit from your product or service) then mention it. If they aren't a fit, you've still made a valuable connection because they may know someone with whom they can connect you or they may have their own skill or service that you have been looking for all along. I have more on this topic in a SlideShare presentation called Make New Friends And Keep the Old: Climbing the Social Ladder Without Alienating Your Audience that has more on the subject.

With Whom to Network

1. Competitors - Yes, them. I actually wish people would stop using the word competitors. I should call them "potential business partners." You'd be surprised how much stronger you can be together than apart.

2. Friends and Family - they can make introductions or may give you the frank advice you have been missing.

3. Find potential clients, peers and like-minded individuals on LinkedIn, Twitter, Facebook or at Meetups, conferences and other events.

4. Mentors and Coaches - invaluable in getting you "there" smarter and faster.

The Benefits of Networking

I've mentioned some already, but if you have stage fright, trouble speaking in public or making friends, consider this homework or a goal - go to one offline event a month (at least). Another benefit would be that it helps you hone your elevator pitch - that two minutes or 140 characters you have to tell people who you are and how you can help. Finally, networking isn't about you. It's about how you can help others with your strength, skills or service. Think of it in those terms and you won't go wrong. So what are you waiting for? Grab your party hat and get out there.

Which Type of Networker Are You?

Networking is essential. This activity can be as formal as attending company outings chaired by upper management or engaging in small social talk every morning with a colleague in a neighboring department. The fact is, it works.

There are 2 types of networkers: (1) People who network well and (2) People who do not network well. Which type of networker are you?

People who network well are the typical extroverted, social butterfly, Type A personality. These people find it extremely easy to make new acquaintances. They are the people who will make new friends on an airplane, at the gas station, or waiting in line at the post office. Therefore, it is easy for this type of personality to expand their network at work. They are skilled at timing contact with members of their network appropriately so that they benefit. They will check in with a Marketing Director friend right around the time that a new position is available in the Marketing Department. They may also schedule an "exploratory conversation" to strategically express their interests. They are skilled salespeople in their own right.

On the other hand, people who do not network range from the introverted Type B personality or someone who does not enjoy the art of schmoozing. Quiet, shy people typically are not good networkers. This is a reality. However, there are some people who are not quiet or shy but may find it difficult to approach people they do not know.

Networking is about making a connection about something other than your purpose. It is finding some small incidental commonality that makes a person want to get to know you better. You should never mention that you are looking for a new position or interested in how someone can help you. This may appear too abrasive. Instead, find a connection that is so interesting that the person will remember you and want to invite you out to dinner or for a follow-up conversation. Once you "break the ice" with a contact, it becomes easier to be candid about what your interest is and how they can assist you.

Employers promote the idea of networking. In fact, much of the Performance Measurement process was built around creating opportunities for employees to network with the intent of building critical relationships. Find out which type of networker you are. If you are a skilled networker, continue to enhance your skills. However, if you are an individual who does not network well, work on your craft. Networking is the key to building great relationships.

Is Facebook Becoming the Tesco of the Internet?

If everyone who had a Facebook account voted for The Social Network in the upcoming academy awards, the movie would walk away with every Oscar for which it is nominated. After all, currently more than 600 million of us are active users, including almost half the US population.

But all is not as it may seem in Facebook-world. What began in 2004 as a way for each of us to connect with old and new friends online, share embarrassing photographs we wish we hadn't posted and let everyone know in real time what we're doing, where we're going and how we're feeling has clearly become more than just that.

Spam has become the latest retro brand to implement a social media strategy to tell the brand's story and widen its appeal. The 70-year-old canned-meat brand will focus on promoting the 'character of the brand' through coupon distribution, competitions and special events, centred on social media.

It is against this background that Facebook is fast becoming the Tesco of the Internet; a ubiquitous, benign presence that is infiltrating every aspect of our lives. The sheer number of brands using Facebook is fast changing its character from being a site intended for social-connection towards what is almost a self-contained version of the Internet - a one-stop shop for life.

The beauty of Facebook was always that it was the product of its users; we controlled the content. Somehow we were in charge. By inviting such overt commercialism, is there a risk to its success when we conclude the Facebook is so all pervading? What will be particularly interesting is whether and how Facebook users kick back against this.

Brands are still trying to work out how to concentrate their efforts online. A social media presence is only really useful if it creates a genunie two-way conversation which works for both parties. Greggs do this particularly well, welcoming sandwich ideas and then putting them into practice. And the key - don't be too slick about it. Social media was always intended as user-generated content and brands need to play by the same rules to be authentic and also need to judge if they are actually attracting new fans or merely engaging with consumers who have already been won over.

Twitter is, to an extent, still in the user-controlled stage from which Facebook appears to be emerging. Twitter saw how users dictated the features it wanted from the platform, which led to the creation of features hashtags and retweets. Individuals and brands seem to cohabit more naturally on Twitter, where brands seem less willing to overtly sell to consumers and more content in watching what they say and observing how they act. Perhaps it is this form of engagement that will lead to the happiest online relationship for brands and consumers alike.

Lyndsay Peck is a director of London-based Engage Research. Vastly experienced across the market research and customer insight sectors, she has experience of telephone centre operations, international fieldwork & data processing and as a research director for major FMCG clients. She specialises in Quantitative Research: NPD particularly concept & product testing.

Article Source: http://EzineArticles.com/?expert=Howard_Robinson

Sunday, 10 April 2011

Balancing Your Energy to Achieve Higher Self-Esteem

Imagine a manager who has to fire someone but can do it with sensitivity. Or a single parent who lovingly institutes a strict curfew. Then consider a child who daringly rescues, then cares for a stranded bird. Or a business owner who admits mistakes and rectifies a problem with consumers. These would be examples of people with good Gender Physics - they are blending the complimentary masculine and feminine energies. They easily take the action masculine energy demands but they do it using the important people skills that feminine energy provides.

Self-esteem comes from being confident in one's ability to achieve success both socially and at mastering tasks. And those who can navigate the bumpy road of firing an employee with sensitivity, saving and nurturing a fledgling bird, keeping peace with a teenager around curfews or with rectifying problems with customers will feel that they have accomplished something of which they can be proud. They use both energies with ease, seeing no downside to either one. As a result they have more success which ultimately increases their self-esteem.

I observed this in a board member in my working career. This woman wasn't afraid to ask tough questions and she stood up for herself if she felt the guys were getting priority or leaving her out but she was a good listener and coach. She wasn't turf conscious and would send management complimentary emails following an important presentation and decision. She had a quiet confidence that comes from balanced energy and good self-esteem.

Which energy do you need to improve your self-esteem?

Article Source: http://EzineArticles.com/?expert=Betty_Ann_Heggie

Betty Ann Heggie - EzineArticles Expert Author

This article has been viewed 11 time(s).
Article Submitted On: February 15, 2011

Small Business Marketing Strategies: Successful LinkedIn Profiles

I advise my clients that the LinkedIn profile is one of the most powerful small business marketing strategies. It can provide a myriad of benefits. In this article I'm going to take you through the components of the successful LinkedIn profile.

Start to build trust. LinkedIn is a professional networking site with many marketing opportunities for you as a small business proprietor. You can build trust rapidly as your whole life history is there for the reading. Complete the LinkedIn profile as much as possible. Be sure to write a friendly and warm summary, too. Upload a professional head and shoulders image that is friendly and approachable. People prefer to do business with those that they have seen. Humans need to be able to relate to a person before taking a relationship further to the point of spending their hard earned money.

Start connecting. Your next task on LinkedIn is to connect to as many people as you can remember from your past. Rack your brains to think about school friends, colleagues from years ago - everybody that you can remember. The more people that you connect to, the more your connections your profile will show to anybody using LinkedIn to find business partners in your niche. Each connection will work as a backlink to your profile page. The more connections you have to your profile, the better your profile page will perform in search results.

Build more trust. Being connected to more people, you will again be contributing to the trust factor of your profile. People would rather do business with a contact of a connection or friend than with somebody whom they know nothing about. When you come across somebody you know, think about whether you can provide them with a testimonial, and then ask if they could do the same for you. Testimonials are important for trust building.

A LinkedIn profile gives credibility. Even if you do not have much time to sign into and interact on LinkedIn, it is still well worth having a completed profile. I have enjoyed clients contacting me even at times when I haven't been active on LinkedIn. Make a LinkedIn profile part of your small business marketing strategy.

Get active in Groups and Answers. Groups and Answers are two powerful ways to network on LinkedIn. You can find relevant groups by searching for your niche business area. Think about where you might find the people you can help. Spend time mingling and commenting on the posts of others. Add a few items from your blog as appropriate.

Answers is an opportunity to show that you are knowledgeable about your field. Quite often people will post questions asking for help. You can answer in the most polite, knowledgeable, and helpful way - your answer will be seen by others in the field, and you will build credibility.

In all the years that I've used LinkedIn, I certainly have gained many clients and made some powerful business connections. I cannot speak highly enough of Linkedin, and how important it is for a small business to have a presence on this site from a small business marketing perspective.

Paul Carter is an experienced online marketing consultant and runs one of the leading online marketing agencies in the marketing industry. He has helped many businesses to build a successful marketing strategy that results in leads and sales.

If you would like to know more about his online marketing service you can contact him at his site. He also provides marketing ideas, tips and white papers on his blog - go there now to see what he's got on offer today.

Article Source: http://EzineArticles.com/?expert=Paul_CB_Carter

Paul CB Carter - EzineArticles Expert Author

Saturday, 9 April 2011

Why Networking Can Be Better Than Sex!

Networking is all about relationships - treat it like you would dating to get the best results.

Step One

Your eyes meet across the room and you're thinking 'wow they are hot'! It is at this point you need to check what first impression you are making.

Did you rush in late? Looking flustered and unprepared is not a good look. You will put yourself at a disadvantage, feel unorganized and possible be perspiring nicely - yuk!!

Are you dressed appropriately? Appropriately does not necessarily mean 'suited and booted' in fact these days far less so. But you do need to be 'business smart' - clean shoes are a must. Ladies accessories and a little make up make all the difference - wearing the right colours will stand you out in a crowd for both men and women.

Are you visible? Don't hide away in the toilets, a corner or stick your back firmly to the nearest wall.

Are you approachable? Always wear a smile. You may be nervous but this can appear aloof to an onlooker. A smile is appealing and contagious; never go out without one.

Step Two

OMG! They are coming this way and yes they are looking good!

Be interested and keep it brief. This is not the time to relay your life story and to convince them what a catch you are!

Ask questions. People like to talk about themselves and you will be showing an interest in them first. Keep your questions general and simple. What type of business they have? Ask where they have come from? What other networking events they have been to? Do not be tempted at this stage to sell yourself.

Play hard to get. Don't be tempted to cover too much at this stage. Say you would really like to hear more about their business and suggest you call them to arrange to meet for a coffee. Ask for their contact details.

Don't get possessive. Ask them if there was anyone they wanted to be introduced too and take them over and introduce them. If they do not know anyone specifically you should have enough info now to suggest someone.

Don't stand them up. Whatever you have agreed to do whether it is call them or email them do it and do it promptly; relationships are about trust and this is one of your first steps towards building it.

Step Three

This is it, the bit you were hoping for - The first Date!

Go back to step one it is all relevant here too.

Preparation, Preparation, Preparation. Put some time aside ahead of the meeting to have a look at their website. Think about how you could help them with introductions to your contacts. Look for synergies in your business to explore further. Having ideas on how they might help you too is ok but should still be secondary. Knowing you have all your own teeth and hair or child bearing hips may still scare them off at this stage.

Give them a little gift. We are not talking diamonds or holidays to the Caribbean at this stage. Be realistic; you do not know each other that well yet, so why would you. However an offer of making an introduction, sending some useful information or an invite to another event will be well received and strengthen that relationship a little bit more.

Finally don't forget to do it...

Just like the children's game you are looking for those ladders to climb but need to beware the snakes too. If you say you are going to do something then you must do it. If not, you will find yourself hurtling down a snake back to the start.

Oh yes I promised to tell you Why Networking is better than Sex..

Here are my top 10 reasons:-

You can do it in public without getting arrested!
You can choose when you enjoy doing it most; morning noon or night!
You get to keep your clothes on!
There's lots of training available to improve your performance!
You know how often it will happen, how long it will last and have plenty of time to prepare!
If you get bored you can move on to someone more interesting!
60 seconds is an introduction and not the entire performance!
You are positively encouraged to do it with a variety of different people!
You get to enjoy something to eat, occasionally a glass of wine but always some fun banter throughout.
You can't wait to do it again!

There you have it networking is just like dating and all about relationships.

Take your time, be interested, give something first, have fun and enjoy it and about all leave them wanting more!

Cathy Dunbabin is the founder of Opendoorz Networking in Oxford, United Kingdom. After many years as a networking facilitator Cathy has created a unique opportunity for business networkers in the UK. If you're a serious networker looking to raise your game and make new quality connections that will bring you genuine new business opportunities, then Opendoorz is what you've been looking for.

Opendoorz challenges the tired format established by many networking groups. Its success is founded on the quality and calibre of the membership, the experience and passion of its directors and the unique blend of meeting content.

Contact Cathy at http://opendoorz.wordpress.com/ or email her directly at cathy@opendoorz.biz

Article Source: http://EzineArticles.com/?expert=Cathy_Dunbabin

Cathy Dunbabin - EzineArticles Expert Author

6 Effective Networking Tips

1) Look people in the eye - A politician from our city taught me what not to do. As he shook my hand he would look over my shoulder to see who he would rather talk to and I obviously wasn't the only one as he is not an elected official today. Be present with the people you meet.

2) Stand up when being introduced - Don't fall into the sexist trap that says women can remain seated while being introduced. If you want to be treated like an equal, rise to your feet and shake hands with everyone all around.

3) Be an active listener - Make an effort to not only hear the words but listen for the true meaning behind them. Nod, maintain eye contact and smile to encourage the speaker. Reduce the pressure to add a comment of your own by prompting them to continue - simply say, "tell me more".

4) Keep moving - As interesting as one person may be you want to be sure to network by meeting others. To exit one conversation without offense create a "win-win" by introducing that person to another. Include something personal in the introduction to show you were listening.

5) Trust your intuition- Walk into a room, make eye contact with someone, and trust that is a person you should meet. Allowing your intuition to guide you removes a lot of the anxiety - you don't have to try meet and impress a lot of people. Those you are meant to connect with will feel like a friend already so relax and just talk to them.

6) Follow-up - After meeting someone you can remain "top of the mind" by phoning, inviting them for lunch or sending a thank-you note. Some make up kits in advance and put them in the mail that night when they are still fresh in peoples' minds. Others use technology such as Facebook to keep their name in front of those they have met. The key is keeping the connection alive.

After a highly successful career in business, including 26 years with PotashCorp where she was Senior Vice-President, Betty-Ann retired in 2007, the same year that she was named to Canada's Most Powerful Women: Top 100 Hall of Fame?. She now works as a speaker, author and mentor and is committed to using her personal and professional experiences to inspire and empower other women. A firm believer in the value women bring to organizations, Betty-Ann explores changing perceptions of male and female roles including candid observations about what she calls "Good Gender Physics" on her blog at http://www.stillettochick.com/. She helps both men and women understand the primary energy of their gender but also accept and appreciate the strengths of their opposite.

Article Source: http://EzineArticles.com/?expert=Betty_Ann_Heggie

Friday, 8 April 2011

The 5 W's of Networking, Plus How

We all need a community - people we can call on when things get tough and we need a hand. A network is nothing more than friends helping friends. Here's the 5 W's to making that happen.

Who: You can learn from anyone so be curious with everyone you meet, from taxi cab drivers to restaurant proprietors. Each may have a contact to help you reach your goals. And, if they don't, you may be surprised to find that there is someone in their network who does!What: Form relationships which aren't all about you, but rather are all about "us." Send others articles of interest, introduce them to your friends, comment on their Facebook page, and give them glowing recommendations. If you work for them, it will come back to you.When: Begin at birth or, at the very least, start today. Always form a network before you need it. Don't wait until you are out of work or trying to raise money for an important project or idea. It's the old adage, "build it and they will come."Where: You can network at the office, at a club or acting as a volunteer. It doesn't matter if you collect miniatures or curl, if you follow your passion, you'll meet others who are doing what you love to do. Creating a bond with them will happen very naturally.Why: Business happens between people who know each other, like each other and trust each other. People who are part of my community have recommended excellent suppliers, put my name forward for bookings for and supported my causes, amongst many other things. I've certainly accomplished more in life with them than I would have done without them.How: Get to know others authentically, on a soul-level. That means getting past stereo-types and generalizations. It means revealing a weakness so others believe you are human and sharing what you like to do for fun so they will know that you are more than your job. It is easier to network if you relax and be yourself!

Even if the sky looks dark and full of clouds, having a network means that you'll have people you can call on. And, like the song says, "Ain't it good to know that you've got a friend?"

Article Source: http://EzineArticles.com/?expert=Betty_Ann_Heggie

This article has been viewed 36 time(s).
Article Submitted On: February 16, 2011

Monday, 4 April 2011

Do You Interrupt Conversations?

Many of you have experienced the following scenario: You work diligently to get an appointment with someone. Often finding a date when you are both available can be a big task in itself. You finally come up with a date and time that works for both of you. You agree to meet at a local coffee shop.

At the appointed time, you both arrive. You get a cup of coffee and settle down to begin your conversation. About five minutes into a conversation, someone stops by to say "Hi" to your companion. Introductions are made, and the person who stopped by your table says, "Frank, glad to catch you, I have been meaning to share this with you". Then he proceeds to go on about his latest project he is working on-saving the rivers in North County. At first you are thinking, this will be a quick update, and then the person drones on and on. You can tell your companion is uncomfortable. Not only does your companion not care about the project, he is very aware the time you were to share is being eaten up quickly. Everyone is uncomfortable except for the person sharing his work on the project.

How can you approach someone if he is having a cup of coffee with someone else?

Go up to the table and say, "Hi, Frank, I would like to talk to you some time. Here's my contact card, would you give me a call?" Normally, with this approach, you will be greeted with a smile and, "Sure I will be happy to".

It took me a while, but now I understand why politicians and people labeled "important" like to find hideaway places when they are out of their office. They have experienced too many times, thoughtless people interrupting their conversations.

IT'S THE LITTLE THINGS

Show up before the appointed time to get your coffee so you are ready to start the conversation immediately.When you see someone you know, and you want to talk to him, give him your contact card. Either offer to call him or ask him to call you.Make sure you follow up on the brief encounter-that is how you build trust.

Check Your Ego at the Door!

If so many people agree that networking is more about the other person then why do so many people forget to check their ego at the door? It is disconcerting and sometimes downright irritating to talk with someone who uses a dozen "Is" in the first few minutes.

Over and over again, no matter the event, you hear "I" am doing this, "I" am enjoying this success, here's what "I" did when that happened to me. And for good measure, they throw in a few "my" book is outselling others in its genre, and "my" workshop was such a big hit.

Why do people do one thing when they profess to believe another? Here are four reasons/solutions when it comes to checking egos.

Challenge:The biggest block is inherent in being human. Listening for any length of time goes against the grain. Most people want to talk more than listen. They think what they have to say is more important. And what they have to say is frequently about them or their unsolicited opinions about your business.

Solution:Use this folk saying as your guide: "God gave us two ears and one mouth so we could listen twice as much as we talk."

Challenge: Some people's networking style is Dauntless, which means they naturally exhibit a powerful aura; use strong, forceful gestures; are impatient and, therefore, dislike small talk, get bored easily, finish others' sentences, interrupt and talk over others.

Solution:Accept and use networking etiquette and protocol even if you don't agree. Listen even if the outcome doesn't affect you. Refrain from trying to run the conversation, the event, the meeting or the project. Amazing what different results you will see!

Challenge: Over-inflated egos. Some people actually believe they are better than others, and their mission is to let the world know.

Solution: Pay attention to how others try to break away from conversations with you. Notice how they quit talking because it is useless to try to talk over you or top your stories. Make a pact with yourself to ask questions about those you engage in conversation and their businesses/interests. Be quiet, and let them answer. Then respond to what they said. If you are talking with good communicators, they will ask you questions as well. Another hint. Count to three after you think someone is finished speaking... to make sure they are.

Challenge:The person is desperate because her/his business is hanging by a thread, and they need to "sell, sell, sell." The seasoned observer senses this desperation quickly and will try to move on to talk with people who appear more confident and relaxed and are probably better connections.

Solution:Be upbeat. Concentrate on the positives. Ask others what you can do to help them. The law of reciprocity will kick in. Perhaps you should have been networking like this from the start. Keep in mind that most networking events are band aids, and when your business is failing, you may need a cast. Double and triple your networking efforts and concentrate on others.

Here's to meeting more people who have checked their egos at the door and personify that networking is more about "you" than "me."

Sunday, 3 April 2011

Are You Missing The Networking Boat?

Did you know that of the people you connect with most online they consist of relatives, colleagues at your company or someplace you used to work, customers or prospects, schoolmates and neighbors?

It's great to keep connections with all these people but if they are the only ones you are connecting with it is going to slow you down in growing your network or your business.

You need to have a diverse network that you branch out to of people that can help you as you grow. Look for people in other industries that complement what you do to connect with. This is a great way to build new relationships that could turn into possible joint ventures down the line. It will also provide you with resources that you may need in the future.

You need to nurture your networks in order to have them grow. Be helpful, give advice, answer questions in groups if you have a valuable answer. Don't respond to questions that you are just guessing the answer to. Make sure you know what you are saying and are able to back it up with fact if asked to. This will show you are the expert on your topic and will have more people wanting to connect with you and do business with you.

Connect others that you think would be a good match. You have a wide network and there are lots of people that would probably be a good fit with people you know. If you see one of these opportunities take a moment to send an introduction email to both of them saying how you think they could benefit each other. Once you do this they can each connect with the other if they choose to. This is a win- win situation for everyone because more business is being done!

Spend a little time each day in your networks. It will be very productive for you as you grow your relationships. It can be a little time consuming but if you put a system to it you will have it go much smoother. Don't spend all day finding out what updates people are sending out. Take some time in the morning and at the end of the day to find out what is going on, respond to posts that you find interesting and post something about yourself as well. This will keep you in the loop and opportunities often arise in these networks that you may not have found otherwise.

Now, as important as online networking is, offline is just as important.

Networking is a continual effort and human contact is a critical component. You want to make sure you get out from behind your computer from time to time.

Go to events for networking and learning opportunities. You can find out more about your target market when you are talking to them directly.

Offer others advice and resources that can help them with any problems they may be having. Don't constantly sell to people. Build relationships by serving. Eventually the selling will come naturally.

Be professional, dress nice, speak clearly and maintain eye contact in conversations. Be in charge of yourself and what people know about you.

These in person times are important so people get to connect a name with a face, get to know, like and trust you and want to learn more about you. Not everyone is going to be a client. Don't go into the events thinking that you are going to come home with a ton of new clients. Instead, go into the events with an open mind and a friendly attitude. Reach out and connect to others that are there and learn all you can. These people you meet can become good friends, valuable resources, and yes, on occasion great clients.

Have fun networking and building relationships!

Erin Alli is a Virtual Business Manager and Writer. She has 13 years experience as an office manager and the skills to teach you how to manage your time, stay organized and make your business run more efficiently while you become increasingly more successful.

As a writer, she handles sales copy, web site content, brochure content, ghost writing for blogs, articles and motivational writing. She takes away the pain of writing while still giving you the edge and allowing you to reap the benefits of more sales and services to your business.

To find out more about Erin and her products/services you can visit http://www.essentialassisting.com/

Article Source: http://EzineArticles.com/?expert=Erin_Alli

5 Tips for Those Who Talk Too Much

There are two people in my life who have come to bug me and they both talk incessantly. When we have a conversation, I feel invisible because it is always so one-sided. Neither are good listeners and both are adamant about having the last word, no matter what the topic. What irritates me the most is that each will exaggerate to victoriously register the final point.

What I have come to realize is that they bug me because I see all the characteristics that I don't like about myself in them. Let me explain: Silence is tough for me - I love to express myself and talking is a great release. I also pride myself in being persuasive so, of course, I want the last word - it's my measure of success. My husband says the reason that I tell such a good story is that I am given to hyperbole.

So you see, there is really no difference between me and the two individuals who irritate me. They are my mirror and I am projecting my thoughts about myself onto them. Any advice I would like to give them, I would be wise to take myself. Here's the 5 tips that I'd offer:

Build self-esteem: There is no need to embellish - we are good enough the way we are (and so are the facts of our story).Relax: There is no need to fill the gaps in conversation. Let it move fluidly. Silence is charismatic and so is talking with our eyes.Have confidence: If we are thinking it someone else is as well. Neither of us have to say it and the message will be delivered. It's only our egos that want the credit.Be a witness: Listen without planning what to say next, without editorializing and without judgment. We can really "feel" the conversation this way and the communication will be even richer.Be unattached to outcomes: There is no need to control with talk - trust that the conversation will unfold.

The talkers in my life are there to teach me about myself and I realize there's lots to learn. Is there anybody who bugs you?

Article Source: http://EzineArticles.com/?expert=Betty_Ann_Heggie

This article has been viewed 37 time(s).
Article Submitted On: February 15, 2011

Saturday, 2 April 2011

LinkedIn Profile Secrets - No 1 Reason Why Your LinkedIn Profile Fails to Attract More Prospects

Right under your name, does your LinkedIn profile headline look like this...

* CEO & Founder at XYZ and Associates?
* Business Owner at ABC Consulting?
* Speaker at YourName.com?

3 Reasons Why Your Profile Should Not Be the Same as Your Position

1. Think of your headline as your first sales pitch to people who want to connect with you. If I am unfamiliar with you or your company, how does mentioning your company name and your position show me what you do and why I need to connect with you? It doesn't! These headlines are too general, simple and straight forward. They are too vague and too broad. In order for your headline to be effective, it needs to grab my attention. It needs to make me want to read the rest of your profile. As a potential client or potential referral source, I need to see right away how you can help me or my clients.

2. When I am invited to connect with someone, I view their profile before I choose to accept. The first thing that I look at is their headline to see if there is any possible synergy between the person who wants to connect with me and my business. By doing this I can see if it is worth my time and energy to view the rest of their profile. Make your headline enticing so I will want to read your profile and connect with you.

3. If someone is going through people search or through the groups to see who they should connect with, they are looking at hundred to thousands of opportunities. You need to make your business stand out to entice others to want to click on your name to read your profile and learn more about you.

Now that you know that you need to drastically improve your LinkedIn profile headline in order to attract more clients, the question is, how do you fix it?

4 Questions You Must Ask Yourself When Creating Your LinkedIn Profile Headline

1) What can you say in your headline that will give your instant credibility?

One of the easiest ways to gain that instant credibility is to use any media attention. For example, I was recently called a "Social Media Expert" by the New York Times. Look how I use this media mention in my new LinkedIn profile headline to give me instant credibility:

"Read my profile now and discover LinkedIn secrets from the woman the New York Times called a social media expert".

2) Does your LinkedIn profile headline command action?

The best way to get someone to read your profile further is to tell them to do so. Just look at my example above. Notice I'm giving you a call-to-action. By stating read, view or learn more by reading my profile, you are instructing the reader to do so. And, guess what - chances are they'll listen. You just have to tell your prospects what to do - and why they need to take the action.

3) Does your LinkedIn profile headline show why you are different?

Go to people search on LinkedIn and type in your career description. Look at how many people match your description. For example, when I type in "internet marketing consultant" into people search it gives me 139,041 results. The phrase "life coach" gives me 83,847 results. The phrase "business coach returns" 224,274 results. In your headline if you show how and why you are unique chances are your prospects will explore your business further than that of your competition.

For example Article Marketing Experts Eric Gruber's profile headline was: See how we can get you published on websites like About.com - instead of just article directories like our competition.

4) Does your LinkedIn profile headline show a benefit to the reader?

By implying there is an advantage to your reader by viewing your profile you are telling them that there is a benefit of using your products or services. The reader needs a reason to accept a connection with you. By giving them a benefit you are instilling confidence in your business. For example:

* Help My Website Sell Founder Adam Hommey's headline is: Top internet marketing consultant and expert webmaster reveals how to make your website sell more products and services

* The Global Institute of Visionary Executives Founder Carrie Jacobs has this as her headline: Read my profile and learn from a champion visionary executive coach how you can profit from your own brand of success.

Just by fixing your LinkedIn profile headline, you will begin to attract more prospects and referral sources. However, this is just the tip of the iceberg. In fact, in my free special report, I reveal 14 mistakes that most internet marketers and small business owners make - and the opportunities they are missing. I invite you to get this free report at http://www.getlinkedinhelp.com/

Article Source: http://EzineArticles.com/?expert=Kristina_Jaramillo

Business Card: Most Convenient Networking Application

Business cards are the cards bearing business information about a company or an individual. It speaks about our work standards. They can be shared during formal introductions as a convenience and a memory aid. Your card is your unique opportunity to initiate interaction with your prospective customers. You have only a few seconds to make a powerful impression.

But always remember to make your cards impressive and appealing. Your great promise to your clients is contained in your headline. It is beneficial to define your USP, i. e. your unique selling proposition so as to leave a memorable impression on them. If you have a great headline, it will entice people into further reading your business cards. They should be designed with eye-catching contents, attractive logos and slogans related to the product. It is one of the most powerful and inexpensive marketing tool you can use.

Your card should be able to communicate not only your contact information, but also you're your services and your credibility too. Also ensure that your card includes a tag line that gives details about what you or your company are engaged into. It will be the first impression your prospects receive of your business. So let the card convey the information in the best possible manner. It should be simple but at the same time attractive too. Too many fonts should not be used and do not try to cram too much information in it. Your main message should not get lost.

Your business card is an integral part of your brand or corporate identity strategy. Design your card in such a way that it stands out of the crowd. Your name should be the largest piece of information after the logo. Professional graphic designers can be hired to prepare the layout and the design of the card. Spending a little more now on effective advertising that actually generates business is no doubt affordable. If your business card is innovative, you will experience a drastic change in your business image. So, just take good care of your card. Keep them clean and crisp in a cardholder. Do not give away cards that are bent or damaged. It acts as a starter for new relationship that could be very productive in the near future. What begins with a professional commitment turns into a long term business relationship. So, just turn your business cards into the most desirable marketing application!

Friday, 1 April 2011

Networking - The Power to Transform Your Business

One size does not fit all...

Networking works. You know that. We know that - it has the power to completely transform your business.

People regularly ask me about which networking group I would recommend. A fair question considering how many years I have been networking... However this is often preceded by negativity about networking whether from first hand experiences or hearsay, moans about not getting results and lots of excuses as to why it isn't happening.

My personal belief is that all networking (we almost all) is good networking....

Where people get it wrong is not finding the right group and not being prepared to put the time and effort in to enjoy the rewards. Follow these three steps and improve your results.

Step One

Decide what you want to achieve from your networking. You can enjoy many of the benefits below from the same event but you do need to decided which one is your primary objective.
Gain ConfidenceMeet other business ownersGet support and advice from fellow professionalsEnjoy the lunch and keep up on the gossipGrow your bank of business contactsHear some motivational guest speakersMeet service/product suppliers for yourselfImprove the way your run your businessGain regular businessGain valuable business

Step Two

Find the right networking group for you. You can talk to people about their experiences but that is their opinion and I would recommend visiting groups yourself. Ask yourself the following questions when making your decision.
Can I make the meeting times comfortably and attend regularly?Was the format and content right for what I want?Do I share similarities with the members ie reasons for attending?Are the businesses involved ones that I could potentially refer to?Do the current members have contacts with my ideal clients and introducers?Could I see what the members are gaining from the group?What are the tangible benefits? ie referrals, support, personal development?Can I uphold all required commitments of membership?Was there a positive feel to the event, did I enjoy the event and would I look forward to going again?

Step Three

Once you have decided which group is right for you STOP and double check that you are willing and able to commit. Being a little unsure and nervous is fine but you have to be willing and positive. An ' I'll give it ago, I can always leave' attitude will not get you the relationships, opportunities and success you deserve. The first things to do now are.
Attend any training available to youMake sure you have a clear message so other know how to help youMet the members on a 1-2-1 basis to get to know them, find a way to help them quickly.Follow up on everything efficientlyAlways thank people for introductions, opportunities and businessEnjoy your networking, taking it seriously doesn't mean it has to be boring or scary.

Contact Cathy at http://opendoorz.wordpress.com/ or email her directly at cathy@opendoorz.biz

Article Source: http://EzineArticles.com/?expert=Cathy_Dunbabin

How Networking Can Attract New Business for You

Even in this day and age of hi-tech solutions and web-based applications, networking is still one of the best ways to attract new business. Whether offline or online, networking is a valuable tool that all small businesses need to take advantage of.

In two plus decades of business experience, I can honestly share that networking has proven to be one of the best methods I've used for business development. It has allowed me to make connections and contacts that otherwise would not happen through my other marketing and sales efforts.

Networking can put you in touch with many different people and enable you to build credibility, plus gain exposure. It can also be utilized as a way for your business to grow and expand.

Here are several ways that you can Network and get the Ball Rolling:

On the Web, you can use social media sites and services for free. In exchange for a little bit of your time, you get valuable exposure for your business while creating connections and establishing relationships. Online you can build your credibility through forums, blogs and sites related to your business or industry. Using online networking as a way to be helpful and informative is best. Being intrusive will damage your credibility, so be careful with your comments. Remember, you're looking to build relationships, not tear down walls.

Offline Networking is a great way to get exposure. Again, you exchange your time for free publicity. As one example, you might volunteer as a guest speaker on a radio program. Radio shows are often looking for various experts to go on air and answer questions that callers may have. You could be that expert. On the radio show, you would be answering questions with confidence and based on your areas of expertise pertaining to the topics being discussed. In some cases, you answer questions for the show host and receive free publicity in return. The radio station is grateful because you volunteered to be their guest speaker, you've connected with new people and hopefully the information you shared proved to be valuable to the listening audience.

At other offline events, you can also build trust between you and your community. By giving your business a face you help build the rapport between you and potential clients. People in general can be exposed to dozens of advertisements and articles every day, depending on what they read, listen to and view. You can use networking to really establish yourself as a competent expert. So look for ways that you can participate in communities both on and offline.

Networking can also be a way to improve your small business as it can get you in touch with similar individuals. Through networking, you can meet prospects, new business partners, a mentor and even establish connections with other successful business owners.

If you are looking for a different angle to promote and expose your business then you might consider adding networking into the mix. You have everything to gain and nothing to lose.